American Swag | Promotional Products & Apparel | Denver & Boulder Colorado

What Makes People Keep Promotional Products for Years?

Sep 1

Think about the promotional products you've received over the years. How many do you still use? Most people only keep a few. Cheap pens run out of ink, novelty items get tossed in drawers, and any...

The Rise of Retail-Quality Corporate Merch

Aug 25

Remember when corporate merch meant a basic T-shirt, a plastic water bottle, or a pen that vanished after a week? Those days are almost over. Now, employees, customers, and event guests expect mo...

Why Packaging Matters in Promotional Merchandise

Jul 27

Have you ever gotten a promotional item that seemed more valuable than it really was? Or maybe you received something useful, but it didn't stand out because the packaging was forgettable. Often...

Your Brand Is Your Business - Market It!

Jan 27, 2023

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Graphic Design Terms Everyone Should Know

Dec 6, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Craft the Perfect Trade Show Swag Bag

Nov 6, 2022

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Oct 22, 2022

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

Top 3 Color Trends for 2022

Sep 1, 2022

Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-t...

Your Guide to Promo Hats

Aug 24, 2022

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

8 Graphic Design Mistakes to Avoid

Jul 26, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

The History of Promotional Products

Jul 19, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

16 Ways Color Affects Your Branding and Marketing

May 21, 2022

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

6 Fun Products for Keeping Kids Occupied at Home

Apr 21, 2022

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

6 Benefits of Customer Loyalty Programs

Mar 30, 2022

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

What Makes Gen Z Tick?

Feb 14, 2022

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

A Quick Guide to Promotional Bags

Jan 8, 2022

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...

Using Customer Profiles to Find the Perfect Promo Products

Aug 31, 2021

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

Your Guide to Drinkware

Aug 9, 2021

Mugs, tumblers, and bottles...oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your brand....

6 Purr-fect Promo Products for Cat Lovers

Feb 2, 2021

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

These Are the Tech-Savvy Promotional Products You Are Looking For

Nov 23, 2020

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

Why You Should Buy USA-Made

Sep 19, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

Relax and Unwind With These 10 Promo Products

Aug 21, 2020

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

Lead a Healthier Lifestyle With These 6 Promotional Products

Apr 28, 2020

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

How to Create Buzz Around a Launch With Promo Products

Apr 21, 2020

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

Generation Z vs. Millennials: What’s the Difference?

Mar 30, 2020

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

Branding 101: Let’s Talk Logos

Mar 22, 2020

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

5 Fail-Proof Ideas for Your Business Instagram

Feb 15, 2020

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

Yes, There's a Difference: Everything You Need to Know About Pens

Dec 20, 2019

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the "write" one can be a lot har...

How Promo Products Can Tell Your Brand's Story

Oct 23, 2019

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

6 Things You're Missing Out on by Not Using Promotional Products

Oct 16, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Graphic Design Terms Everyone Should Know

Sep 17, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

Case Study: This Promotional Product is in the Bag

Jun 2, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...